Directed by Ethan Lader
Featuring Leona Lewis, Rod Stewart, Mariah Carey, Cheryl Cole, Mika, Michael Bublé, Joe McElderry, Miley Cyrus, James Blunt, Gary Barlow, Mark Owen, Jon Bon Jovi, James Morrison, Alexandra Burke, Susan Boyle, Aston Merrygold, Marvin Humes, Shane Filan, Mark Feehily, Kylie Minogue and Robbie Williams.
Directed by Joseph Khan
Directed by Henry Scholfield
Director: Henry DeMaio
Directed by Jeffrey Panzer & David Rousseau.
The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs over the course of several months.